Role: Lead Narrative Designer,

Marketing Manager, & Team Lead

Project Breakdown: For this high-stakes title—a massive, revamped successor to our core tycoon framework—I directed the branching narrative architecture and interactive choice systems while leading a dedicated writing team. I oversaw the narrative team's output to ensure our dialogue and player milestones effectively maximized market engagement and met player demand. Additionally, I conceptualized our overarching marketing campaigns, utilizing targeted social media content and community strategies to drive retention and audience growth before launch.